THE WHAT? Procter & Gamble’s Venus brand is extending its mission to encourage the use of correct anatomical terms over euphemisms, teaming up with Princess Nokia in a new chapter of its #SayPubic campaign.
THE DETAILS The brand and rapper will release a dedicated track, It’s Time to Care (For Your Pubic Hair) – featuring Princess Nokia, on Venus’ social media channels.
The brand has recently added a Gentle Trimmer and Hair & Skin Softening Oil to its Venus for Pubic Hair & Skin Collection.
THE WHY? Dana Malcolm, Senior Brand Director, explains, “We were thrilled to see so many people taking inspiration from ‘The Pube Song’ last year and feeling empowered to use anatomical terms to describe their bodies. However, we know that a year later there is still more work that needs to be done. It’s impossible to shift a societal norm that has been in place for centuries overnight! It’s why we’re excited to partner with Princess Nokia to launch the next chapter of this important campaign.”