THE WHAT? Venue Williams has teamed up with beauty retailer Credo Beauty to launch a new mineral sunscreen collection, EleVen by Venus x Credo.
THE DETAILS An extension of the tennis star’s EleVen by Venus Williams empire, the range is exclusive to Credo and has launched with two products, the semi-matte On-The-Defense Sunscreen SPF 30 and the daily hydrating Unrivaled Sun Serum SPF 30.
Williams said, “No matter what skin tone you are, you want your skin to look like your skin, and you don’t want any layers on top. This [line] leaves no white cast and, of course, it’s universal for every skin tone and complexion.”
The first foray into beauty for the tennis star, Williams is looking to potentially expand her reach in the market, stating, “I love makeup, so don’t be surprised if that’s next on the list.”
THE WHY? Williams cited the Credo Beauty’s commitment to clean personal care as the reason behind the partnership.
She continued, “Credo is the leader in clean beauty. It really was just the perfect partner for EleVen to launch a clean mineral sunscreen. I was already using so many of the brands that were on their website and in their stores. I came in as a fan [before] we started to partner together.”