Victoria Beckham is set to launch her own beauty range for fall/winter 2019, named Victoria Beckham beauty, according to a report by WWD.com.
Having achieved success through her collaboration with Estée Lauder on two limited-edition collections, Beckham will be initially launching her own range as a purely digital native brand, headquartered in New York, and sold through the victoriabeckham.com website.
With a focus on wellness and her continued vision to empower women, Beckham told the website she wanted women to feel, “confident and strong in every aspect of their lives. I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance and wellness that I feel I need in my own life.”
Beckham has stated she will promote the range using the power of her social media, speaking directly to consumers, and will be using her new YouTube channel to market her brand as a whole.
Backed by NEO Investment Partners, the new venture will be headed up by Co-Founder and Chief Executive Officer Sarah Creal.