Pop star turned fashion designer Victoria Beckham has announced the launch of a limited edition make-up collection in collaboration with Estée Lauder Companies.
Due to be launched in the US and UK on September 13, the range will be worn by the models walking the runway on Sept 11 for Beckham’s Spring 2017 fashion launch.
The range focuses predominately on the eyes and lips, with a bronzer and highlighter thrown into the mix. Other items include a nude-matte lip pencil, Eye Metals Eyeshadow, and Morning Aura Illuminating crème. Prices range from $45 to $1,200 for the Victoria Beckham Collection Daylight Edition – a lightbox that includes eight products and a removable lighted mirror.
Speaking to WWD.com, Beckham said, “I was very specific about what I wanted. It was about the must-have items that I felt everybody should have in their makeup bag, things that are really quite difficult to find because I know, I’ve searched.”
Beckham wanted the collection to represent her, stating, “whether it’s a smoky eye, a nude lip, or dewy skin. So I’ve been very honest, very true to myself. This has been something that I’ve wanted to do for so many years.”
Jane Hertzmark Hudis, Group President, The Estée Lauder Cos, said, “To us, she’s a next-generation Estée: Authentic, an entrepreneur, wife, mother, fashion designer — and she’s a beauty maven. Some people in fashion are into fashion, but not beauty. She’s into the whole picture, and has a vision. She knows her style, her point of view and about the way she wants women to look, feel, act and be comfortable in their skin — but really have a great deal of glamour at the same time.”