Victoria Beckham has unveiled her much anticipated beauty line, according to a report published by WWD. The new color cosmetics collection will be sold via the designer’s London store as well as online via the brand’s website.

Victoria Beckham beauty is billed as a cruelty-free, clean and sustainable brand with secondary packaging made from post-consumer waste and shipping materials all recyclable or biodegradable.

Skin care and further product lines are expected to follow the make-up collection later in the year. A report published by The Guardian suggests that the former Spice Girl may well branch out into the wider wellness market to boot.

“I talk a lot on my channels about the vitamins I take, about the working out, about my whole lifestyle. So that’s what’s next – wellness. It’s not about skincare that makes you look younger, it’s about being the best version of yourself,” she told The Guardian at the London Fashion Week launch.