THE WHAT? Victoria’s Secret & Co has announced the launch of its Victoria’s Secret Beauty and PINK Beauty products in Amazon’s store.
THE DETAILS Some 120 SKUs will be on offer, ranging from core fine fragrances to lotion, body scrubs and washes in various scents, all will be eligible for fast, free delivery with Prime. Customers can shop the assortment of products seamlessly via the Victoria’s Secret storefront.
THE WHY? Since gaining its independence in August 2021, the company has been able to innovate and engage customers in new ways. Greg Unis, CEO of Beauty at VS&Co, reveals, “Through customer feedback and research, we’ve heard consumers want to purchase VS Beauty in Amazon’s store and already search for the product on the site. This is a natural channel extension for us to continue growing our beauty business and meet customers where they are with the products they love.”