Victoria’s Secret appointment signals change of direction in China

Victoria’s Secret appointment signals change of direction in China

THE WHAT? Victoria’s Secret has named Zhou Dongyu as its latest face for China, according to a report published by WWD.

THE DETAILS The appointment is quite a departure for the brand, which is famed for its so-called Angels, as Zhou is known for her ‘girl-next-door aesthetic’, says WWD.

 “In my definition, being sexy is a comfortable and non-conforming natural state,” Zhou told WWD.

THE WHY? The high-street lingerie brand has struggled to strike a chord with consumers in the era of body positivity.

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