THE WHAT? Victoria’s Secret has launched a new fine fragrance that is said to adapt to an individual’s body chemistry, creating a bespoke scent for every user.

THE DETAILS Bare Eau de Parfum, as the fragrance has been named, is the first fine fragrance pillar from the brand in five years and is made with upcycled materials and responsibly sourced ingredients.

Created by Symrise master perfumers Nathalie Benareau and Carlos Vinais, the fragrance opens with notes of Madagascan mandarin, warming to Egyptian violet petals at its heart and a base of Australian sandalwood.

The accompanying campaign features a range of incredible women, from social advocates, herbalists, artists and creatives and was shot by photographer Zoe Ghertner.

THE WHY? Kristen Lagoa, Vice President of Merchandising, Beauty and Accessories, Victoria’s Secret, reveals, “Bare Eau de Parfum is our most intimate fragrance yet. It’s about a quiet confidence that comes from knowing your authentic self, and celebrates individuality in its most natural form. Choosing a scent is such a personal experience, so we took our time in creating a one-of-a-kind fragrance that could be both relatable and unique to everyone who wears it,”