Vital Proteins names Jennifer Aniston Chief Creative Officer

Vital Proteins names Jennifer Aniston Chief Creative Officer

THE WHAT? Supplement brand Vital Proteins has named Jenifer Aniston Chief Creative Officer.

THE DETAILS In her new role, Aniston will help to bring the Vital Proteins’ mission – empowering others to find wellness from within – to the world, the brand said in a press release.

“Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago. Now, to have the opportunity to be a part of the brand in a bigger way, as Chief Creative Officer, is very exciting to me,” commented Aniston.

THE WHY? Aniston is said to have used the brand’s products since 2016 and will front a new campaign, due to be released next month across broadcast, social media and digital streaming explaining how she adds collagen to her daily routine.

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