THE WHAT? Supplement brand Vital Proteins has named Jenifer Aniston Chief Creative Officer.
THE DETAILS In her new role, Aniston will help to bring the Vital Proteins’ mission – empowering others to find wellness from within – to the world, the brand said in a press release.
“Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago. Now, to have the opportunity to be a part of the brand in a bigger way, as Chief Creative Officer, is very exciting to me,” commented Aniston.
THE WHY? Aniston is said to have used the brand’s products since 2016 and will front a new campaign, due to be released next month across broadcast, social media and digital streaming explaining how she adds collagen to her daily routine.