Wal-Mart has announced a new target in its ongoing drive to eliminate harmful chemicals from household products, according to a report published by Bloomberg.

The world’s largest retailer is aiming to reduce harmful chemicals in cosmetics, beauty, baby and household cleaning products by 10 percent by 2022 and has added a series of fragrance allergens to its ‘priority list’ of substances to be removed from formulations.

“We’re trying to center around a broader approach that emphasizes three elements: building trust, delivering impact and really staying ahead of regulation,” Zach Freeze, Wal-Mart Senior Director for Strategic Initiatives for Sustainability told Bloomberg.