THE WHAT? Walgreens has announced personnel changes to its Retail Products and Customer leadership team, with Linh Peters named as Senior Vice President and Chief Marketing Officer; Luke Rauch, Senior Vice President and Chief Merchandising Officer; and Bala Visalatha, Senior Vice President and Chief Product Officer.
THE DETAILS The leaders will start their new roles this month.
As CMO, Peters will oversee the vision, strategic direction and performance of Walgreens marketing activities, including marketing collaboration, brand design, brand positioning and marketing plan execution.
Rauch will be responsible for the vision, leadership, strategic direction and performance of all Walgreens merchandising activities, while Visalatha is joining Walgreens in a newly created role of Chief Product Officer.
In this position he will he lead the execution of Walgreens customer product strategy and development, along with user experience.
THE WHY? Tracey Brown, President of retail products and Chief Customer Officer, Walgreen, praised the new leadership team member’s collective decades of retail experience.
She said, “As strong innovators in their own right, each have an excellent track record when it comes to successfully identifying white spaces across different customer touchpoints and tracking evolving consumer trends, which will be instrumental as we transform our business.”