Walgreens Boots Alliance appoints new CMO

Walgreens Boots Alliance appoints new CMO

Walgreens Boots Alliance is welcoming Vineet Mehra as its Global Chief Marketing Officer, according to a report published by The Drum.

Mehra joins WBA from Ancestry.com where he was also Global CMO. Over his career, he has worked for a range of beauty firms, including Avon, Johnson & Johnson and Procter & Gamble.

“I am very excited about joining Walgreens Boots Alliance at such an important time for the company,” Mehra told The Drum. “With technology rapidly transforming customer expectation and needs, WBA is uniquely positioned to create a modern, customer-led omnichannel offering across pharmacy and retail that truly revolutionizes the overall customer experience.

“As Global CMO, I look forward to being part of a winning team that will drive this digitization and personalization agenda across the customer journey with a portfolio of global brands, some of which have been a part of customers’ lives and communities for more than 100 years.”

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