Walmart launches clean beauty line, Earth to Skin

Walmart launches clean beauty line, Earth to Skin

Walmart has launched a new skin care line billed as a ‘luxurious, clean and simple brand’ that is to be sold at a budget price, according to a report published by Allure.

Earth to Skin, as the new range has been named, is formulated without parabens, phthalates, petroleum, mineral oil, sulfates, gluten and is not tested on animals.

The line comprises some 30 SKUs, subdivided into four product families: vitamin C-rich Super Fruits, detoxifying Super Greens, nourishing Honey and rejuvenating Tea Time. Products include cleaners, toners, serums, eye creams, day and night creams and face masks.

Leave a reply

Your email address will not be published. Required fields are marked *