Walmart launches new white label delivery service, GoLocal

Walmart launches new white label delivery service, GoLocal

THE WHAT? Walmart isn’t taking Amazon’s recent growth spurt lying down, announcing the creation of a new revenue stream: opening up its delivery capabilities to businesses of all sizes as part of its wider plan to offer technologies and services to help other businesses navigate their own digital transformation.

THE DETAILS The new white-label delivery as a service will trade on the US retailer’s proven abilities in the field and nationwide coverage. GoLocal has already established a number of contractual agreements with national and enterprise retail clients, Walmart said, and is accepting select new merchant partners.

“We’ve worked hard to develop a reliable last mile delivery program for our customers,” said Tom Ward, Senior Vice President, Last Mile, Walmart US. “Now, we’re pleased to be able to use these capabilities to serve another set of customers, local merchants. Be it delivering goods from a local bakery to auto supplies from a national retailer, we’ve designed Walmart GoLocal to be customizable for merchants of all sizes and categories so they can focus on doing what they do best, leaving delivery speed and efficiency to us.”

THE WHY? The business forms an important part of the company’s overall strategy, which includes diversifying revenue streams. John Furner, President and CEO, Walmart US, comments, “In an era where customers have come to expect speed and reliability, it’s more important than ever for businesses to work with a service provider that understands a merchant’s needs. Walmart has spent years building and scaling commerce capabilities that support our network of more than 4,700 stores and we look forward to helping other businesses have access to the same reliable, quality and low-cost services.”