THE WHAT? Warpaint has revealed that it is set to launch its W7 brand in Boots stores from February next year. The mass market make-up range will be stocked in an initial 84 stores. The W7 owner said that it was in ‘active discussions’ with additional major retailers in the UK and overseas.
THE DETAILS The company posted sales of £18.41 million for the six months ended June 30, 2021, with pre-tax profit before tax turning positive for the first time, hitting £180,000, a significant improvement on the £1.48 million loss reported in the same period last year and the pre-pandemic loss of £1.06 million in 2019.
THE WHY? The need for ‘quality, affordable’ brands is greater than ever, Warpaint says, crediting its success to its wallet-friendly offer, strong social media presence and eco-friendly proposition.