Watch out L’Oréal: We’re set to become beauty’s most digitally advanced company, says Shiseido

Watch out L’Oréal: We’re set to become beauty’s most digitally advanced company, says Shiseido

Shiseido has announced that it is partnering with FaberNovel in a bid to become beauty’s most digitally advanced company.

The global innovation agency is charged with designing and executing the Shiseido+ Digital Academy, a company-wide training program launched by the Japanese cosmetics group’s Digital Center of Excellence, that will instil in employees a consumer-centric, forward-looking approach to digital skills.

The first phase will see 600 employees from marketing, communications, sales and digital departments across Asia, Europe and the US undergoing online training and live sessions to provide them with in-depth insights on strategic areas for the company.

“This ongoing, corporate-wide, cross functional effort will allow each participating employee to immediately elevate their digital proficiency and become fully digitally savvy by the end of the program. Shiseido+ Digital Academy will also promote a cohesive community of digitally skilled talents who innovate in every field and equip us with the right capabilities to drive the growth of all of Shiseido’s businesses worldwide,” said Alessio Rossi, Chief Digital Officer of Shiseido.

“We are excited to partner with a forward-thinking company that recognizes the value that enhanced digital capabilities will bring to an entire organization,” added Dominique Piotet, CEO of FaberNovel US. “Shiseido has a broad portfolio of unique brands, and a global scale. With this initiative it’s really differentiating itself as a leader in the Beauty industry, and we’re thrilled for this partnership.”

 

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