Consumers have been snapping up low-price bra inserts after it was revealed that they make effective make-up sponges, according to a report published by Refinery 29.

The lingerie accessories are said to work just as well as the sought-after SiliSponge, a make-up sponge which has gone viral thanks to its claims of even coverage and reduced product waste.

The original SiliSponge, which is made from polyurethane, is now sold out, pending a sixth restock, with Hong Kong-based retailer Molly Cosmetics estimating arrival of the latest batch in early January.