THE WHAT? Watsons China, part of the A.S. Watson Group, has been voted the Most Loved Local Brand in a poll by YiMagazine.
THE DETAILS The Chinese media outlet ranked Watsons China as number one in the Beauty Retailer category, with more than 4000 customers voting in the poll.
According to the magazine, the younger generation is said to want a ‘faster, more convenient, and accessible shopping experience.’
THE WHY? A.S. Watson has attributed the accolade to the company’s success in leveraging its O+O (Offline plus Online) retail strategy in order to closely connect with its customers.
These O+O strategies include shopping opportunities such as MyStore, Enterprise WeChat, express hourly delivery and Scan & Go.
According to a press release, “Over the past three years, Watsons has gained deeper market penetration while sales volume has increased.”