THE WHAT? Wavemaker has prevailed in a competitive three-month pitch for Avon Cosmetics’ media account, according to a report published by Prolific North.

THE DETAILS The agency will take over from incumbent Croud and is charged with restoring and consolidating Avon’s foothold as a beauty leader by emphasizing the importance of relationship selling as well as driving new purchases.

THE WHY? Hannah Lally, Head of Brand, Avon UK, told Prolific North, “We were incredibly impressed with Wavemaker’s ability to respond to a challenging and complex brief and distil it into a clear and compelling pitch with a strong focus on our ultimate business growth objective of market share gains and the simple articulation of how the right media strategy can deliver this.”