A lipstick produced by Kat Von D Beauty has received an unprecedented number of ‘loves’ from Sephora’s online community.

Everlasting Liquid Lipstick, which is priced at US$20 and comes in some 30 shades, has been highly rated by beauty fans thanks to its long-lasting formula and matte finish.

Some reviewers even admitted to an ‘unhealthy obsession’ with the lipstick, while others traded tips on how to avoid dryness.

The brand has recently launched a new limited-edition shade called Project Chimp, with 20 percent of proceeds from each sale to be donated to a chimpanzee rescue charity.