We won’t use AI to represent people: Dove takes real beauty campaign to new heights

We won’t use AI to represent people: Dove takes real beauty campaign to new heights

THE WHAT? Dove is claiming to be the first brand to commit to never using AI to represent real people in its advertising materials. The Unilever-owned brand has challenged society, media and the beauty industry to widen representation and be transparent about digital distortion.

THE DETAILS Dove’s research reveals that artificial intelligence is one of the biggest threats to the representation of real beauty. Its latest campaign, The Code, reflects the impact of AI on beauty and sheds light on the importance of women having the power to see real beauty reflected in new and emerging media.

THE WHY? With some 90 percent of the content online expected to be AI-generated by 2025, the rise of AI is a threat to women’s wellbeing, the brand said.

 Alessandro Manfredi, Chief Marketing Officer, Dove, explains, “At Dove, we seek a future in which women get to decide and declare what real beauty looks like – not algorithms. As we navigate the opportunities and challenges that come with new and emerging technology, we remain committed to protect, celebrate, and champion Real Beauty. Pledging to never use AI in our communications is just one step. We will not stop until beauty is a source of happiness, not anxiety, for every woman and girl.” 

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

JOBS & PEOPLE