THE WHAT? Weleda has announced its B Corp Certification. The German natural cosmetics company scored 106.8 points, some way above the 80 required for B Corp status.
THE DETAILS The new status reflects Weleda’s efforts to become more sustainable and confirms that it meets the highest verified standards for social and environmental performance, transparency and accountability.
THE WHY? Stefan Siemer, Head of Sustainability, Weleda, explains, “B Corp stands for ‘Benefit Corporation’ and the certification proves that a company has strong commitments and results in terms of social and ecological standards. Customers are becoming increasingly aware of how their own consumption impacts the planet and society. People are quite rightly asking brands and companies to care. So that is an important part of the brand promise. This trend can help make the world a better place.”