THE WHAT? Weleda has announced the appointment of Tina Muller as CEO, effective October 1, 2023. Muller joins from Douglas where she was Group CEO from 2017 to 2022 before moving to its supervisory board.

THE DETAILS In collaboration with the executive team, Muller is tasked with growing the natural and organic cosmetics and pharmaceuticals divisions of the German brand, expanding global operations and guiding the entire group towards growth.

THE WHY? Muller boasts expansive experience in the international cosmetic industry with her CV listing senior roles at L’Oreal, Wella and Henkel.

Thomas Jorberg, President of the Board of Directors, and Executive Chair at Weleda, comments, “Generating economic success through a holistic, sustainable course is what Weleda stands for and with Tina Müller as CEO, we are taking this approach well into the future. I am very much looking forward to working with Tina Müller.”