Wella names new GM for UK and Ireland

Wella names new GM for UK and Ireland

THE WHAT? Wella has announced Max Amen as General Manager for United Kingdom and Ireland, effective October 1, 2021.

THE DETAILS Amen joins the UK and Ireland team from the Australia and New Zealand territory, where he was also General Manager.  

THE WHY? Amen commented, “I am honored and excited to be joining Wella Company UK&I. Between recovery from the pandemic and as we approach Wella’s one-year anniversary as an independent business, now is the time for us to play a central role in writing this new chapter for our industry. I look forward to building on the powerful legacy of our business, and shaping the future of our iconic brands to keep delighting our partners, customer and clients.”

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