‘We’re in it for the long-term’: P&G confirms commitment to Pakistan

‘We’re in it for the long-term’: P&G confirms commitment to Pakistan

Procter & Gamble has reaffirmed its commitment to the Pakistani market, according to a report published by The News. The US FMCG giant’s recently opened US$50 million hair care manufacturing plant is evidence of its long-term plans, it said in a statement.

“It has also resulted in socioeconomic benefits such as import substitution in tens of millions of dollars and creation of direct and indirect jobs,” the company said in a statement, per The News.

This latest project brings P&G’s total investment in the country to more than US$150 million (in terms of fixed assets).

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