What does natural mean? Inolex clears up with largest USDA Biobased certified ingredient portfolio

What does natural mean? Inolex clears up with largest USDA Biobased certified ingredient portfolio

Inolex has received USDA Biobased certification for 55 of its products in the USDA BioPreferred® Program, making it the largest portfolio of personal care ingredients under the coveted label.

Inolex’s products were processed through the SEI Biobased Certification which includes testing for biobased content in accordance with an approved ASTM test method at a certified laboratory. More than half of the certified products contain 100 percent biobased content, and some 90 percent include 80 to 100 percent biobased content.

“Consumers are very interested in buying natural beauty products, but there is a lot of noise in our industry about what natural means. It’s an issue that our industry is working hard to resolve. At Inolex, we define our products as ‘natural’ when they contain 100 percent plant-based carbon and are made using green chemistry principles. Having a portfolio of natural certifications provides additional support to our definition of natural. We are excited to add the USDA BioPreferred® Program to our portfolio of certifications as an important step in defining natural or biobased with scientific credibility,” said Rocco Burgo, Chief Scientist at Inolex.

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