Clique Brands-owned Who What Wear has launched a new clean skin care collection named Versed. The brand will be stocked at Target stores in the US and is described as a ‘sustainably sourced, nontoxic, results-driven’ line.
Versed is aimed squarely at the millennial market, based on research that found that this generation want products that provide visible results, are made with ‘clean’ ingredients, packaging and claims that are easily navigable and are affordable.
The line-up comprises 19 products, including a Cleansing Balm, vitamin C-based Brightening Serum, vitamin C powder, Overnight Facial Peel and Brightening, Tightening Mask – all predicted to be best-sellers.
Who What Wear revealed that the vegan beauty range will be rolled out to Riley Rose, Revolve and Dermstore over the course of the year, as well as being sold via the Versed website.