THE WHAT? UK start-up Wild Cosmetics has closed a £5 million funding round, led by JamJar Investments – the venture fund led by the founders of Innocent drinks.
THE DETAILS Wild Cosmetics recorded 400 percent YOY growth in 2021, selling 2.5 million of its gender neutral line of natural compostable deodorants.
The company has raised £7.5 million to date, with existing investors Creator Collective Capital, Dutch Slingshot Ventures also participating again.
Digital creators and influencers including Niomi Smart, Grace Bevererly and Casper Lee also followed on with their initial investment from Wild’s previous rounds.
THE WHY? The financial injection is said to be used to help the company double down on its mission to remove single-use-plastics and unnecessary chemicals from everyday bathroom routines.
Freddy Ward CEO and Founder of Wild Cosmetics, said, “Charlie and I are part of a generation that have grown up scrutinising waste, unnecessary packaging and potentially harmful ingredients.
“Consumers are starting to really address the uncomfortable reality of single use plastic waste across their households. The bathroom and personal care market still has a way to go in terms of reducing household landfill. Less than 50% of products are recycled, compared with 80% of kitchen products.”