Will a shortage of recycled plastic scupper the beauty industry’s sustainability goals?

Will a shortage of recycled plastic scupper the beauty industry’s sustainability goals?

THE WHAT? Procter & Gamble has warned that the supply chain crunch could make hitting ambitious 2030 sustainability targets tough, according to a report published by Reuters.

THE DETAILS Speaking at the Reuters Next conference, Jack McAneny, P&G’s Vice President of Sustainability, said that a shortage of recycled plastic is threatening to derail the US FMCG manufacturer’s mission to make 100 percent of its packaging recyclable or reusable and reduce its use of virgin petroleum-based plastic by 50 percent by 2030.  

THE WHY? Less than 10 percent of the plastic produced to date has been recycled – collecting and sorting it is expensive. McAneny told Reuters, “There’s simply not enough recycled plastic available to meet the commitments that have been made by not only just P&G, but our peers and industry.”

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