Wolf & Badger opens Soho flagship

Wolf & Badger opens Soho flagship

THE WHAT? Wolf & Badger has cut the ribbon on a flagship store in London’s Soho. The 1400 sq ft space is stocked with fashion, jewellery, accessories and homeware from more than 100 sustainable and independent brands.

THE DETAILS According to a report published by Fashion Network, the retailer described its presence in Soho as a ‘milestone moment’ for its bricks and mortar portfolio.

THE WHY? Co-founder of Wolf & Badger, George Graham told Fashion Network that London’s West End was chosen because it is ‘a globally recognised destination’.

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