Woman calls for boycott of Sephora stores after alleged racial profiling incident in Hong Kong

Woman calls for boycott of Sephora stores after alleged racial profiling incident in Hong Kong

THE WHAT? A woman of Pakistani heritage has called for a boycott of Sephora stores after claiming that she was followed out of a Hong Kong store and subjected to a search due to the color of her skin, according to a report published by the South China Morning Post.

THE DETAILS The victim detailed her experience of repeated racial profiling at a Hong Kong branch of the LVMH-owned retailer on her Instagram account.

In response, Sephora posted the following, per South China Morning Post, “We are aware of the latest service comments on Instagram and have looked into the matter seriously. Ensuring a positive and pleasant shopping experience is our utmost priority. We do not compromise on any inappropriate bias. We will continue to make Sephora a better place where everyone belongs.”

THE WHY? Sephora has been accused of racial profiling before and has pledged to train all staff in unconscious bias and inclusivity as well as make its shelves more representative. It looks like there’s some work to be done yet.

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