Women wanted: Burt’s Bees repositions Natural Launchpad to target female entrepreneurs

Women wanted: Burt’s Bees repositions Natural Launchpad to target female entrepreneurs

Burt’s Bees has announced that it is repositioning its Natural Launchpad as a grant project aimed at female health and wellbeing entrepreneurs.

In an open letter Paula Alexander, Director Sustainable Business and Innovation, Burt’s Bees, stated that the women are at the heart of the company’s DNA and are now looking for the next generation of ‘women founders, CEOs and owners who want to improve the health and wellbeing of our planet, and everyone on it.’

The Clorox-owned brand announced the repositioning to fall in around International Women’s Day, aligning itself with this year’s theme of #pressforprogress.

Mariah Eckhardt, Senior Director of Marketing at Burt’s Bees, said, “Natural Launchpad is a great program giving us an opportunity to ‘pay it forward’ and support the next generation of entrepreneurs launching their dreams.
“We’re excited to shift this year to focus on making Natural Launchpad for women.  Not only does this honor our founder, Roxanne Quimby, but it also builds on our recent #IAMNOTSYNTHETIC campaign that celebrates the strength and beauty of women.  Women entrepreneurs cite lack of coaching and advisers as a greater constraint than access to capital. That’s why Natural Launchpad is a win for us and a win for them.”

In another change for the program the company is opening up it up to English-speaking Canada. Burt’s Bees is accepting applications until April 30th, and will be announcing the winners in August.

A total of 10 successful candidates will be awarded $10,000 cash grant, two days of coaching at Burt’s Bees headquarters, access to an ecosystem of peers and a seal to place on marketing materials and product packaging.