The world’s oldest supermodel, Daphne Selfe has landed a major cosmetics contract, aged 89, according to a report published by The Independent.

Selfe is shown promoting the brand’s bespoke mascara as part of a video campaign that celebrates individuality in lashes. The 10 videos, including the octogenarian’s star turn, are designed to promote its message that ‘no one size fits all’ and that beauty between brands and fans should be ‘collaborative’, not ‘dictatorial’.

“Our fans are discerning and smart and no longer want to accept the norm and we want to celebrate the individual,” Nina Leykind, Founder of Eyeko, told The Independent. “One size doesn’t fit all when it comes to mascara because we all have different lashes, eye shapes and desired styles. We also rarely get to try mascara before we buy it and we’re often disappointed with the results once we get it home.”