L’Oréal UK has awarded its media account to a WPP firm for another term although the French beauty giant has selected stablemate Essence to handle its £100 million account over the incumbent Wavemaker, according to a report published by More About Advertising.
The WPP agency pitched against Zenith and its digital prowess was thought to be the clincher.
“We’re proud to be a leading beauty tech innovator and digital-first company, and will always push ourselves to do more to transform the beauty experience for both consumers and the category at large. This newly formed partnership with Essence and WPP ensures we continue to push those boundaries, evolve as a business and grow together through better, technology-driven consumer experiences,” L’Oréal UK and Ireland MD Vismay Sharma told More About Advertising.
Essence EMEA CEO Tim Irwin added, “We are excited to help L’Oreal in the next phase of their transformation journey and share a deep rooted belief in using technology to create better experiences for customers. We’re not only looking forward to building a new model for client/agency collaboration, but to setting new standards for what is possible in data analytics and media innovation.”