L’Oréal Paris has launched a new campaign, shot by Stomer Productions, for its False Lash Sculpt mascara starring UK X Factor host Cheryl Fernandez-Versini.

The new product is said to recreate the ‘tight-lining’ technique beloved of make-up artists, whereby eyeliner is applied to the upper lash line to make lashes appear longer.

The comb brush is designed to allow users to apply product to the waterline, to mimic the ‘tight-lining’ effect, while also defining and separating lashes in a single swipe.