Yes To – the makers of natural beauty products – has received a $56 million investment sum from Viking Global Investors.

The company released a statement noting that its board chose Viking to allow partial liquidity to current shareholders of the popular naturals brand, which has a range of Yes To ranges including face masks, skin and hair care using ingredients such as tomato, carrot and coconut.

Scott Potter, Yes To Board Chairman and San Francisco Equity Partners Managing Partner said, “We welcome Viking to the Yes To shareholder group and look forward to working with them alongside existing investors including San Francisco Equity Partners and Simon Equity Partners.
“With our talented CEO Ingrid Jackel at the helm, Yes To is enjoying exceptional growth as a category leader and innovator in the natural beauty market.”