Yield Growth Corp has entered into an agreement with Pontier Services to launch its Urban Juve hemp beauty products within the Chinese market in an attempt to capitalize on the billion-dollar hemp market in the country.
The products will be sold via the WeChat messaging service as well as a pop-up store that is touring luxury shopping malls and other locations within Hong Kong. The pop-up is running for three months, ending 1st June.
As part of the marketing objective, Urban Juve is using PopSquare AI enabled kiosks within China, the first Canadian company to do so. According to a press release it will use ‘big data, computer vision, sensor fusion and machine learning to deliver increased sales, deeper analytics and enhanced customer service.’
Penny Green, CEO Yield Growth, said, “The use of pop-up kiosks in shopping malls to promote online sales is an innovative way to reach the modern consumer.
“We are excited to launch Urban June’s hemp products in the fast-growing Chinese market this summer through WeChat.”