THE WHAT? YouCam Apps has partnered with on-demand beauty service provider, PRIV, to bring the top trending looks from the New York 2020 Fashion Week runway to life using AI and AR virtual beauty technology.
THE DETAILS Perfect Corp-owned YouCam Apps will present a collection of exclusive fashion week make-up styles available for virtual try-on in the YouCam Makeup app, with consumers able to emulate the top trends using the virtual try-on in facility on the app.
Through the use of artificial intelligence and augmented reality technologies, YouCam Makeup gives a digital try on experience that the company states brings the ‘magic of fashion week to life with a tap.’
Perfect Corp founder and CEO, Alice Chang, said, “We’re excited to team up with PRIV to bring the best beauty trends from Fashion Week to life both as virtual styles in YouCam Apps and as real life looks recreated by talented PRIV professionals.
“The idea of creating a cohesive, full-circle experience which invites play and experimentation and couples it with real life recreation, is one we hope that inspires beauty lovers to express themselves and empower their beauty journey.”
THE WHY? Companies are increasingly harnessing the power of AR and AI technology within beauty to cater to consumer demand and offer interactive, experiential experiences.
James Bradicich, Vice President of Marketing & Business Development at Priv, said, “The 2020 beauty landscape is all about hyper personalization, self-expression and tech-enabled beauty experiences. We’re thrilled to partner with Perfect Corp to create an augmented reality experience that empowers fashion lovers to draw inspiration from the hottest Fashion Week trends and book their favorite beauty looks straight to their front door.”