Perfect Corp has announced a global partnership with Amway to launch a mobile application, which it claims will ‘redefine the consumer shopping experience’ for the company’s beauty brand, Artistry.

The app will be rolled out globally, kicking off with the Korean market before launching in Japan, Thailand and the US throughout the year.

The Artistry Virtual Beauty App features over 150 global make-up SKUs, which shoppers can test, discover and purchase in an instant as well as providing personalized recommendations for products from the brand’s skin care range.

“We are thrilled to partner with Artistry to elevate its customer shopping journey by integrating YouCam technology to best serve customer needs,” said Alice H. Chang, CEO of Perfect Corp. “YouCam’s AR and AI innovations will help Artistry connect and engage with consumers in a faster, convenient, and more effective way, driving sales, and creating an all-together better customer shopping experience.”

“The Artistry Virtual Beauty App is a fun and engaging way to bring an entirely new experience to how our Amway Business Owners try, share, and sell Artistry products,” said Kelli Templeton, Vice President of Global Beauty for Artistry. Partnering with YouCam puts the beauty counter right in the hands of our business owners and their customers for personalized beauty recommendations.”