L’Oréal-owned YSL Beauté is set to launch a new women’s fragrance, some two years after its last big splash, Black Opium, according to a report published by WWD.
Mon Paris, as the June launch will be known, recalls the brand’s roots, recalling the historic 1983 launch Paris. “We wanted to pay tribute to the incredible fragrance that Monsieur Saint Laurent created,” Stephan Bezy, International General Manager of Yves Saint Laurent Beauté, told WWD.
The new fragrance will boast a faceted flacon, trimmed with black ribbon at the neck and is described as a ‘very modern twist’ on its predecessor. The scent will be targeted at a slightly older age group to the still-popular Black Opium perfume, of 25 to 30 years-old.
The juice was created by Firmenich’s Olivier Cresp, Harry Fremont and Dora Baghriche and blends Calabrian bergamot, raspberry and strawberry at the top, a heart of white flowers and base notes of two varieties of patchouli.
Canadian model Crista Cober and French actor Jérémie Laheurte star in the campaign, which was shot by We Are From LA.
The fragrance will debut in Galeries Lafayette in early June before being rolled out to the rest of Europe, via Sephora’s Paris flagship throughout the month, with a US launch slated for July.