YSL Beauty celebrates Dua Lipa partnership with Loveshine pop-up

YSL Beauty celebrates Dua Lipa partnership with Loveshine pop-up

THE WHAT? To kick off their partnership, YSL Beauty and Dua Lipa unveiled a pop-up factory in Paris, which will be open to consumers today. The immersive experience is designed to provide a glimpse into the L’Oreal-owned brand’s new direction.

THE DETAILS The Loveshine Factory event was followed by an evening hosted by YSL Beauty and Dua Lipa at the YSL Loveshine Club (aka Paris’ notorious Silencio Club).

THE WHY? Loveshine has been dubbed ‘a powerful new make-up statement’ by the brand as it reinvents itself for the Gen Z shopper and beyond.

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