Yves Saint Laurent Beauté names Lil Nas X as US Brand Ambassador

Yves Saint Laurent Beauté names Lil Nas X as US Brand Ambassador

THE WHAT? L’Oréal-owned Yves Saint Laurent Beauté has named rapper Lil Nas X as its latest US Brand Ambassador. Lil Nas X will first feature in a campaign for the brand’s newest lip product, Rouge Pur Couture: The Bold.

THE DETAILS The partnership will see Lil Nas X and YSL Beauté debut an unreleased, never-heard-before-track and, as part of his role as US Ambassador, Lil Nas X will be featured in a series of content to be leveraged on YSL Beaute’s digital platforms and in US media campaigns supporting the latest make-up innovations from the brand as well as its best-selling men’s fragrance, Y.  

THE WHY? Laetitia Raoust, YSL Beauté US General Manager, reveals, “Lil Nas X embodies YSL Beauté’s vision for the future of the beauty industry: boundary-breaking, unique, unapologetic, bold. The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the next generation of beauty.”

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