Zalando carves out slice of the circular economy with ambitious environmental goals

Zalando carves out slice of the circular economy with ambitious environmental goals

THE WHAT? Online retailer Zalando has committed to a net-zero carbon footprint in its own operations all deliveries and returns as of today as well as pledging to eliminate single-use plastics from its own packaging by 2023 and transforming its own-label into a sustainable brand by spring/summer 2020.

THE DETAILS The German e-commerce platform’s new sustainability strategy, dubbed do.More, aims for a net-positive impact for people and the planet and is aligned with the goals of the Paris climate agreement ahead of the agreement’s schedule.

The company has also launched its own resale platform, Zalando Wardrobe, and forecasts that it will extend the life of approximately one million items in 2019 alone.

“We make it easier for customers to shop more sustainably and we experiment and collaborate across the industry to shape a circular, prosperous future for fashion. This is how we will do more to move the entire fashion industry forward, for people and the planet,” Kate Heiny, Director Corporate Responsibility & Sustainability said.

THE WHY? Zalando is thinking long-term. While in the short term, carbon offsetting and , the sustainable fashion movement is gaining momentum daily and those who get their ducks in a row no will benefit.

Online searches for ‘sustainable’ fashion have leapt a huge 66 percent over the course of 2019, and sales of sustainable apparel have risen tenfold to a value of €260 million, says Zalando, per a report published by Reuters.

“We see a clear link between acting sustainable and continued commercial success,” Co-CEO Rubin Ritter said. “Only those who incorporate sustainability into their business strategy will stay relevant for their customers and we believe that it will be a competitive advantage in the future.”

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