THE WHAT? Zalando and Sephora have announced that they have signed a strategic partnership to create an online prestige beauty destination for European shoppers.
THE DETAILS The experience, which combines the German online fashion retailer’s deep e-commerce expertise with the LVMH-owned perfumery chain’s extensive assortment of products from more than 300 prestige and exclusive brands, will launch in Germany in the final quarter of this year, before being rolled out to further Zalando markets throughout 2022.
“Fifty years after opening its first store, Sephora once again disrupts prestige beauty by joining forces with Zalando to create the ultimate online prestige beauty destination for Zalando’s 42 million active customers,” said Martin Brok, President and CEO of Sephora. “This partnership illustrates our ambition to relentlessly innovate to delight our customers better than anyone else. Zalando, which today is the most successful online fashion platform in Europe, is the ideal partner for us to continue to inspire customers. By bringing together fashion, accessories, and prestige beauty under one roof, we will offer them the best destination to ‘look great and feel great’, in a unique premium environment. This partnership is a key step in our European growth strategy and illustrates our vision for the future of beauty and retail”.
THE WHY? David Schneider, Zalando Co-CEO, comments, “Beauty represents a huge and exciting opportunity for us, with the online beauty market still largely untapped in Europe. As a one-stop destination for fashion and lifestyle, we want to empower and inspire Zalando customers to find the perfect choice of fashion and beauty in one place and at the same time give our brand partners a platform for their digital success. Our partnership with Sephora, the go-to place for many beauty fans, will elevate the beauty offering for our customers and allow them to shop the most sought-after and exclusive beauty brands while enjoying Zalando’s excellent customer experience and convenience.”