THE WHAT? Zalando is launching its beauty category in Switzerland, starting December 11, followed by a local online campaign in January 2020.
THE DETAILS Swiss customers will be able to shop the Zalando beauty assortment pre-Christmas, comprising more than 4,000 SKUs from 110 brands.
The launch will be accompanied by an online campaign starring local celebrities and influencers, including Zoe Pastelle, Sara Leutenegger, Kevin Lutolf and Mario Schonmann.
“We are very happy to bring Zalando Beauty to our very fashionable Swiss customers. They now have the opportunity to complete their style choices with the latest global beauty trends. In well-established Zalando Beauty markets, we see that both categories, fashion and beauty, go hand in hand. Three out of five customers buy fashion products when shopping beauty,” says Pamela Wade-Lehman, Head of Beauty at Zalando.
THE WHY? Lisa Miczaika, Vice President Central Europe at Zalando revealed that the German e-commerce platform is keen to steal a march on its competitors as Swizz consumers embrace online shopping.
“The beauty market in Switzerland is growing each year, with personal care products being the category Swiss customers spend the most money on. However, only 21 percent of purchases in the beauty and personal care market in Switzerland are made online. This offers a massive opportunity for Zalando to serve the demand of Swiss customers and become their starting point for fashion and lifestyle,” she explained.