THE WHAT? Zara has ushered in a charge for returning goods bought via its website, according to a report published by the BBC. The fast fashion retailer will levy a £1.95 fee for returned items, with the cost deducted from refunds.
THE DETAILS Items bought online can be returned for free in store, which in turn could lead to an increase in traffic for bricks and mortar locations.
THE WHY? Online shoppers are more likely to return items than those who completed their purchase in store, a considerable cost for retailers since the rise in e-commerce prompted by the pandemic. Zara’s move is likely to prompt other high street brands to follow suit.