THE WHAT? Zara-owned Inditex has announced the imminent launch of Zara Beauty, a full range of products for eyes, lips, face and nails.
THE DETAILS The collection will be sold online from May 12 online in Europe, the US, Canada, China, South Korea, Japan, Mexico, Australia and New Zealand, and in select stores, and features some 130 SKUs. Products will be sold in refillable containers and were designed by make-up artist Diane Kendal.
THE WHY? The company said that its newest initiative is inspired by the slogan ‘There is no beauty, only beauties’ and is aimed at catering to each person’s diversity of needs. Certainly, Zara is late to the party with fellow fast fashion retailers – to wit ASOS and H&M – jumping on the beauty train some years ago. However, with make-up sales dwindling over the past year, we can only assume that Zara knows something we don’t.