THE WHAT? AmorePacific has participated in the world’s largest consumer electronics and technology show for the second consecutive year. The K-beauty giant will be showcasing its two CES 2021 Innovation Award Honoree technologies at the show through January 14.

THE DETAILS The all-digital event will see AmorePacific preview Lip factory by Color Tailor– a customized lip make-up manufacturing system and an instant active toner blending device, dubbed Formilarity.

THE WHY? Aiden Park, Vice President of AmorePacific R&D Center’s Basic Research and Innovation Division explains, “AmorePacific is thrilled to be exhibiting our award-winning smart beauty technologies at CES again this year. We look forward to presenting more digital beauty innovations from Korea in the future.”