THE WHAT? AmorePacific has signed a Memorandum of Understanding with leading e-commerce platform, Shopee to strengthen their regional partnership and accelerate the growth of K-beauty in the booming online beauty category in Southeast Asia.
THE DETAILS Since launching on Shopee Mall in 2018, AmorePacific has doubled its e-commerce business regionally and now aims to take its success further with data-driven strategies, joint marketing efforts and more co-branded collaborations.
THE WHY? AmorePacific is hoping to expand the coverage of its current brands on Shopee to more markets, most notably Taiwan, in order to boost its reach and share in the wider region. As Michael Youngsoo Kim, Head of AmorePacific APAC Regional Headquarters comments, “As our key e-commerce partner in the region, we are glad that we have seen strong and successful results with Shopee, and want to take it further by collaborating on new and innovative initiatives.”