BASF has announced that it will enter the natural flavors and fragrances market with the acquisition of Isobionics and a partnership with Conagen. The company will make its naturals debut with vanillin, nootkatone and valencene.
“Reflecting the potential of changing consumer habits and the scarcity of natural ingredients, the strengthening of our biotechnology footprint is at the heart of BASF’s strategy,” Melanie Maas-Brunner, Head of BASF’s Nutrition & Health division told GCN.
Added Julia Raquet, Head of BASF’s Aroma Ingredients unit, “The flavour & fragrance industry is experiencing an increasing need for natural ingredients. But fluctuating product quality, availability and sustainability are constant challenges for our customers. By entering the market with biotechnology-based aroma ingredients, we intend to provide our customers with high-quality products to respond to the current market challenges.”
Geleen-based Isobionics will become part of BASF’s Aroma Ingredients division.